Privacy Policy

HalloCasa OÜ

Last updated: 27 October 2026

1. Who We Are

This Privacy Policy explains how HalloCasa OÜ (“HalloCasa”, “we”, “us” or “our”) collects, uses, stores and shares personal data when you visit our website, create an account, use our platform, communicate with us or otherwise interact with our services.

HalloCasa OÜ is incorporated in Estonia.

Company details

HalloCasa OÜ acts as the data controller for the processing described in this Policy, except where another organisation acts as an independent controller for its own processing activities.

For questions about this Policy or to exercise your data protection rights, contact contact@hallocasa.com.

2. Scope of This Policy

This Policy applies to visitors, registered users, real estate professionals, brokers, agencies, association representatives and other individuals who interact with HalloCasa.

It covers personal data processed through our website, professional profiles, property listings, user accounts, networking and referral features, verification features, customer support, subscriptions and communications.

This Policy does not govern the privacy practices of third-party websites or services that we do not control. Those services may have their own privacy policies and terms.

3. Personal Data We Collect

The personal data we collect depends on how you use HalloCasa and which features you choose to use.

3.1 Account and professional profile information

We may collect:

  • Name and email address.

  • Telephone number.

  • Account credentials and authentication information.

  • Professional title, role, company or agency.

  • Professional biography and description.

  • Languages and location.

  • Website and professional social media links.

  • Profile photograph and other images you upload.

  • Business contact details.

  • Professional interests, services and other information you choose to provide.

Depending on the feature and your settings, some profile information may be publicly visible.

3.2 Property listings and user content

When you publish property listings or other content, we may process:

  • Property descriptions, photographs and locations.

  • Property characteristics and listing details.

  • Listing URLs and related materials.

  • Professional content and business information.

  • Referral information and professional connection details.

  • Messages, feedback and other content you submit.

You are responsible for ensuring that you have the necessary rights and permissions to upload and share information, including photographs and personal data relating to other people.

3.3 Subscription and transaction information

If you purchase a paid subscription or make a transaction through HalloCasa, we may process information relating to your selected plan, subscription status, billing, payment status, invoices, renewals, cancellations and refunds.

Payments may be processed by third-party payment providers, including Stripe. These providers may process payment and billing information under their own applicable terms and privacy arrangements.

HalloCasa does not intend to store full payment card numbers on its own systems. The information available to HalloCasa depends on the payment integration.

3.4 Verification information

HalloCasa offers optional email, phone and identity verification, as well as requests for association or professional-designation banners.

Depending on the feature you choose, we may process your contact details, verification status, information submitted with a banner request and the outcome of any review.

Further details are provided in Section 7.

3.5 Technical and usage information

When you visit or use HalloCasa, we may collect technical and usage information, including:

  • IP address.

  • Browser type and operating system.

  • Device and technical identifiers.

  • Access dates and timestamps.

  • Pages viewed and navigation events.

  • Referring websites and traffic sources.

  • Platform interactions and feature usage.

  • Error reports, diagnostic information and security logs.

  • Approximate location derived from technical information, where applicable.

Analytics tools may collect information through cookies, identifiers or similar technologies, depending on their configuration and your consent choices where required by law.

3.6 Communications and customer support

If you contact us or use our support features, we may process your contact details, messages, support requests, correspondence, feedback and relevant technical information.

3.7 Marketing information

If you receive our newsletters or other marketing communications, we may process your email address, language and communication preferences, subscription status, and information about email delivery or engagement where tracking is enabled and lawfully used.

3.8 Information from other sources

We may receive information from third-party services or professional sources where necessary to provide a requested feature, manage communications, maintain platform security or administer a verification request.

Where we obtain personal data from a source other than you, we will provide the information required by applicable data protection law.

4. How We Use Personal Data and Our Legal Bases

We process personal data only where we have a lawful basis under applicable data protection law.

Depending on the circumstances, our legal basis may be:

  • Performance of a contract: where processing is necessary to provide the services you request or fulfil our agreement with you.

  • Legal obligation: where processing is necessary to comply with applicable law.

  • Legitimate interests: where processing is necessary for legitimate business purposes and those interests are not overridden by your rights and freedoms.

  • Consent: where you have given consent and consent is the appropriate legal basis.

We may use personal data for the following purposes.

4.1 Providing and operating HalloCasa

We use information to create and administer accounts, display profiles and listings, provide networking and referral features, manage subscriptions, respond to requests and operate the platform.

Our legal basis will generally be performance of a contract where processing is necessary to provide the relevant service.

4.2 Similarity-based matching

We use relevant profile and platform information to identify similarities between users and suggest potentially relevant professional connections. Further information is provided in Section 8.

4.3 Verification and professional-designation requests

We process relevant information to provide optional verification features, record verification results and administer requests for association or professional-designation banners.

The legal basis depends on the particular feature and circumstances and may include performance of a requested service, legitimate interests or consent, where appropriate.

4.4 Customer support and service communications

We use personal data to respond to enquiries, provide support, troubleshoot problems and communicate important information about accounts, security, billing, subscriptions and platform functionality.

4.5 Security and abuse prevention

We may process personal data to protect accounts, investigate suspected misuse, detect security incidents, prevent fraud, enforce our terms and maintain the integrity of the platform.

4.6 Analytics and product improvement

We may analyse platform usage and technical information to understand how users interact with HalloCasa, diagnose problems, assess performance and improve our services.

Where applicable law requires consent for analytics cookies or similar technologies, we will seek consent before using them.

4.7 Marketing

We may use personal data to send newsletters and promotional communications where we have the required consent or another lawful basis permitted by applicable law.

You can unsubscribe from marketing emails at any time. See Section 9.

4.8 Legal and regulatory requirements

We may process personal data to comply with legal obligations, maintain required business records, respond to lawful requests and establish, exercise or defend legal claims.

4.9 Consent and objections

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing that occurred lawfully before withdrawal.

Where we rely on legitimate interests, you may have the right to object, depending on the circumstances and applicable law.

5. Public Profiles, Listings and User Content

HalloCasa enables users to create professional profiles, publish property listings and share other content.

Depending on the feature and your settings, published information may be visible to other users, website visitors, search engines and other third parties.

Public information may be copied, indexed, cached or shared by others. Removing information from HalloCasa may not remove copies that have already been stored or shared elsewhere.

You should review information carefully before publishing it and avoid publishing personal data or materials that you are not entitled to share.

We may restrict access to, remove or correct content where reasonably necessary to operate the platform, enforce our terms, respond to credible complaints or comply with applicable law.

6. Cookies, Analytics and Similar Technologies

HalloCasa uses or may use cookies, tags and similar technologies to operate the website, understand usage, diagnose technical issues and improve the platform.

Our identified analytics and support services include:

  • Google Analytics: to understand website traffic and usage.

  • Heap: to analyse how users interact with the platform.

  • Intercom: to provide customer support and help troubleshoot issues.

The specific information collected depends on how each service is implemented and configured.

Where applicable law requires consent before non-essential cookies or similar technologies are used, we will request consent before activating them. You should be able to change or withdraw your choices through the cookie controls we provide, where applicable.

Our cookie practices and available controls should be reviewed alongside this Policy. If a separate cookie policy or preference centre is available, it should be linked from this section.

Blocking certain cookies or technologies may affect some website functionality.

7. Optional Verification Features

HalloCasa offers optional verification features. Users are not generally required to complete email, phone or identity verification to use the platform.

7.1 Email verification

If you choose to verify your email address, we use AWS email services to send verification messages and process the information needed to complete verification.

This may involve your email address, verification status and related technical information.

7.2 Phone verification

If you choose to verify your phone number, we use Twilio to send SMS verification codes.

Twilio may process your phone number, message-delivery information and related technical data to provide the service.

HalloCasa uses the resulting verification information to support the relevant platform functionality.

7.3 Identity verification through Stripe Identity

HalloCasa offers optional identity verification through Stripe Identity.

During the verification process, Stripe may process information submitted by the user, including identity-document images, photographs or selfies, information extracted from identity documents and, depending on the verification method, biometric information.

HalloCasa's integration receives and retains only the verification result or status, such as whether verification was successful. HalloCasa does not receive or retain identity-document images, selfies or extracted identity-document details through this integration.

HalloCasa uses the verification status to record whether a user has completed the optional identity-verification process and to provide related platform functionality. Identity verification is optional, and users are not generally required to complete it to use HalloCasa.

Stripe processes personal data in accordance with its applicable privacy information and terms. For further information about Stripe's processing, please consult Stripe's Privacy Policy.

7.4 Association and professional-designation banners

Users may request banners indicating an association affiliation or professional designation.

We may process information submitted with a request and the outcome of any review to assess and administer the request.

These banners are optional. A banner should not be interpreted as a guarantee of professional competence or current membership status beyond the checks actually performed by HalloCasa.

7.5 Use of verification information

We process relevant verification information to provide the requested feature, administer user accounts, maintain the integrity of the platform and address relevant security or compliance concerns.

The information processed depends on the verification method and the specific feature used.

8. Similarity-Based Matching (AI Matching)

HalloCasa offers a feature called AI Matching to help users discover potentially relevant professional connections.

Based on information available on the platform, the feature compares user profiles and identifies similarities to suggest potentially relevant matches.

The feature is intended to assist professional networking and discovery. It does not, by itself, verify a user's professional credentials, establish a professional relationship or guarantee that a match will be suitable.

Users remain responsible for evaluating suggested connections and deciding whether to contact or work with them.

HalloCasa may process profile information and other relevant platform data to provide and improve this feature, subject to applicable data protection law.

This description refers to similarity-based matching. It does not imply that generative AI is used.

9. Email Newsletters and Marketing Communications

We use Ortto to manage email marketing and newsletters.

If you subscribe to our newsletter or otherwise lawfully receive marketing communications from us, we may use your contact details, language preferences and communication preferences to send updates about HalloCasa.

Where required by law, we will obtain your consent before sending marketing emails.

You can unsubscribe by using the unsubscribe link in a marketing email or by contacting contact@hallocasa.com.

Unsubscribing from marketing communications does not necessarily stop essential service communications, such as account, security, billing or subscription messages.

We may process delivery and engagement information to manage subscriptions, assess communication effectiveness and improve our communications, where permitted by applicable law and your preferences.

10. Customer Support

We use Intercom for customer support and related communications.

When you interact with our support services, information such as your contact details, messages, account context and technical information may be processed to respond to your request, troubleshoot issues and improve support.

Please avoid sending sensitive personal information through support channels unless it is necessary and an appropriate method of providing it is available.

11. Service Providers and Sharing Personal Data

We may share personal data with service providers that help us operate HalloCasa, subject to applicable law and appropriate contractual and security arrangements.

Our identified providers include:

  • Amazon Web Services (AWS): hosting and infrastructure, including our production server located in the United States, and email services used for email verification.

  • Google Analytics: website analytics.

  • Heap: product and usage analytics.

  • Intercom: customer support and communications.

  • Ortto: email marketing and newsletter management.

  • Twilio: SMS delivery for optional phone verification.

  • Stripe and Stripe Identity: payment processing and optional identity verification, as applicable.

  • GitHub: software development and source-code collaboration.

The information processed by each provider depends on the service, feature and technical configuration. GitHub may process personal data if it is included in development materials, issues, logs or other information submitted to the service.

We may also share personal data with professional advisers, auditors, regulators, authorities or other parties where necessary for legal compliance, security, payment processing or the establishment, exercise or defence of legal claims.

We do not sell personal data for money. The use of analytics or other technologies may nevertheless involve the collection or disclosure of information to service providers, subject to their roles, our configuration and applicable law.

Some service providers process information on our behalf. Others may act as independent controllers for particular activities. Their roles depend on the actual service and processing arrangements.

12. International Data Transfers

HalloCasa serves users internationally and uses service providers that may process personal data in different countries.

Our production server is located in the United States. Depending on the service and its configuration, other providers may also process or access personal data outside the European Economic Area or Switzerland.

Where applicable data protection law restricts an international transfer, we will use an appropriate legal mechanism, such as an applicable adequacy decision or appropriate safeguards, and provide information about those safeguards as required by law.

You may contact contact@hallocasa.com to request further information about applicable international-transfer safeguards, subject to lawful limitations.

13. Data Retention and Account Deletion

HalloCasa retains personal data only for as long as reasonably necessary for the purposes described in this Policy, including providing the service, maintaining account functionality, complying with legal obligations and establishing, exercising or defending legal claims.

When a user deletes their HalloCasa account, our deletion process deletes the user's personal data from HalloCasa's databases and relevant third-party services, including Stripe, where applicable.

We aim to carry out account deletion promptly across the systems covered by our deletion process. Certain information may nevertheless be retained where required or permitted by applicable law, including information necessary to comply with legal obligations or establish, exercise or defend legal claims.

Where information must be retained for one of these reasons, we limit its retention and use to what is necessary for the applicable purpose.

If you have questions about account deletion or the handling of your personal data, contact contact@hallocasa.com.

14. Data Security

We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Measures may include access controls, authentication, secure communications, system monitoring, backups and restrictions on access to production systems.

No online service or method of electronic storage can be guaranteed to be completely secure. We therefore cannot promise absolute security, but we work to protect the information entrusted to us and to respond appropriately to security incidents.

15. Your Data Protection Rights

Depending on your location and the applicable law, you may have the right to:

  • Request access to your personal data.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal data in certain circumstances.

  • Request restriction of processing in certain circumstances.

  • Object to processing based on legitimate interests in certain circumstances.

  • Object to direct marketing at any time.

  • Receive certain personal data in a portable format and request its transfer to another controller where the legal conditions apply.

  • Withdraw consent where processing is based on consent.

  • Lodge a complaint with a competent data protection supervisory authority.

To exercise your rights, email contact@hallocasa.com. We may need to verify your identity before acting on your request.

We will respond within the period required by applicable law. Under the GDPR, this is normally one month, although lawful extensions may apply in certain circumstances.

Some rights are subject to conditions and exceptions. For example, we may retain information where required by law or where necessary to establish, exercise or defend legal claims.

You may also update certain profile and account information directly through your HalloCasa account, where those controls are available.

16. Complaints and Supervisory Authorities

If you have concerns about how we process your personal data, please contact us first at contact@hallocasa.com so that we can try to address them.

You may also lodge a complaint with a competent data protection supervisory authority.

For HalloCasa OÜ, the Estonian Data Protection Inspectorate may be relevant:

Andmekaitse Inspektsioon (Estonian Data Protection Inspectorate)

Website: https://www.aki.ee/en

Depending on your circumstances, you may also have the right to complain to the supervisory authority in the country where you live, work or where the alleged infringement occurred.

17. Children

HalloCasa is intended for adults and is not designed for children. You must be at least 18 years old to create an account.

If we become aware that we have collected personal data from a child in circumstances where this is not permitted, we will take appropriate steps to address the situation.

18. Third-Party Websites and Services

HalloCasa may link to third-party websites or integrate third-party services.

We are not responsible for the privacy practices of websites or services that we do not control. When you access a third-party service or provide information directly to that service, its own privacy policy and terms may apply.

Please review the relevant third party's privacy information before providing personal data directly to it.

19. Changes to This Privacy Policy

We may update this Policy to reflect changes to HalloCasa, our data processing practices, our service providers or applicable law.

We will publish the updated version on our website and revise the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

20. Contact Us

For privacy questions, data protection requests or complaints, contact:

HalloCasa OÜ

Sepapaja tn 6
15551 Tallinn, Harju maakond
Estonia

Email: contact@hallocasa.com
Website: https://hallocasa.com